CENTRE FOR DISTANCE LEARNING JABU

Evolution of Business policy
Business policy is defined by Christensen and other as the study of the function and responsibilities of senior management. The crucial problems that affect success in the total enterprise, and the decision that determine the direction of the organization and shape its future.
Business policy objectives discussed by Christensen & Steiner. were amplified by AzharKazmi in his text Business policy are
i knowledge
ii Skills
iii Attitudes. All of these are well explained in the study material provided.
We also discussed the nature of Business policy, were we talk about the:
i Advantages of Business policy
ii The Policy Formulation
iii How the policy formulation is written
iv Factors influencing policy formulation.